Ash Aziz

Ash Aziz is the founder and Director of Blackstone Media. A Film and Television graduate endorsed by a BAFTA award-winning professor, Ash has built the agency through word of mouth and referral since 2011, working with UK brands across property, professional services, e-commerce, hospitality and the public sector over more than a decade before launching Blackstone's digital presence. With more than 14 years in the industry, he has worked with businesses across professional services, hospitality, retail, and technology, developing campaigns that combine paid search, organic growth, and content strategy into a single joined-up system. His background in film and television production shapes the way Blackstone Media approaches brand storytelling: every client brief is treated as a narrative problem first, a marketing problem second.

That production background is not incidental. Before founding Blackstone Media, Ash volunteered at a television channel, learning how a story is structured, shot, and edited before it ever reaches an audience. He carried that discipline into client work: a campaign has to earn attention in the first few seconds or it is wasted spend, and a brand has to know what it stands for before a single ad goes live. For 15 years the agency grew on referral alone, without a paid marketing budget or a public-facing website, on the basis that the work done for one client would be the reason the next client called. That constraint shaped how Ash still evaluates every strategy today: does it produce a result a client would talk about unprompted, not just a metric that looks good in a slide deck.

He writes regularly on digital marketing strategy, SEO, content, and paid media - covering both the tactics and the thinking behind them. To date he has published over 100 articles on the Blackstone Media blog, drawing on direct client experience rather than theory. Subjects covered include Google Ads management, search engine optimisation, social media strategy, content marketing, and how to choose and evaluate a marketing agency. Each piece is written from direct client experience rather than theoretical knowledge, and each one is reviewed and published under his own name rather than issued anonymously, which is why every article on this site carries his byline and links back to this page.

Ash now leads Blackstone Media's day-to-day strategy across every discipline the agency offers: SEO and GEO (visibility in AI search engines such as ChatGPT, Perplexity, and Google's AI Overviews), paid advertising, social media management, web design, content marketing, video production, and brand strategy. Rather than handing every client to a single generalist account manager, he pairs each project with the specialist on the team best suited to it, while remaining personally accountable for the strategy and the result. That approach, and the film and television grounding that shaped it, is what still defines how Blackstone Media takes on new client work today.