Ash Aziz

Ash Aziz is the founder and Director of Blackstone Media. A Film and Television graduate, Ash has run the agency since 2011, growing it through word of mouth and referral before launching Blackstone's public website and marketing in 2026. Blackstone Media has been trading since 2011 and online since 2026. The agency's approach combines paid search, organic growth, and content strategy into a single joined-up system. His background in film and television production shapes the way Blackstone Media approaches brand storytelling: every client brief is treated as a narrative problem first, a marketing problem second.

That production background is not incidental. Before founding Blackstone Media, Ash volunteered at a television channel, learning how a story is structured, shot, and edited before it ever reaches an audience. He carried that discipline into client work: a campaign has to earn attention in the first few seconds or it is wasted spend, and a brand has to know what it stands for before a single ad goes live. Until 2026 the agency grew on referral alone, without a paid marketing budget or a public-facing website, on the basis that the work done for one client would be the reason the next client called. That constraint shaped how Ash still evaluates every strategy today: does it produce a result a client would talk about unprompted, not just a metric that looks good in a slide deck.

The Blackstone Media blog covers digital marketing strategy, SEO, content, and paid media. Subjects include Google Ads management, search engine optimisation, social media strategy, content marketing, and how to choose and evaluate a marketing agency. Articles are drafted with the help of AI tools and are published under Ash Aziz's name as founder of the agency, which is why articles on this site carry his byline and link back to this page. See "How we create content" below.

Ash now leads Blackstone Media's day-to-day strategy across every discipline the agency offers: SEO and GEO (visibility in AI search engines such as ChatGPT, Perplexity, and Google's AI Overviews), paid advertising, social media management, web design, content marketing, video production, and brand strategy. He pairs each client with a dedicated specialist for every channel, plus a named point of contact for the account, while remaining personally accountable for the strategy and the result. That approach, and the film and television grounding that shaped it, is what still defines how Blackstone Media takes on new client work today.