Positioning Yourself as an Industry Expert
Ash Aziz May 5, 2026 7 min readConsultants compete on perceived expertise. Generalist consultants compete on price. Specialists compete on value.
Consultants compete on perceived expertise. Generalist consultants compete on price. Specialists compete on value.
Position as expert in specific area (your niche). Target clients in that niche. Command premium pricing.
Expert positioning comes from: published content, speaking, media coverage, case studies, thought leadership.
How Consultants Build Expert Positioning
Write regularly: Blog, LinkedIn articles, published pieces. Show your thinking.
Speak at events: Conferences, webinars, local events. Platform for expertise.
Build case studies: Document client work and results.
Media relations: Be available for journalist quotes on your specialty.
Certifications: Relevant industry certifications build credibility.
Research: Conduct or contribute to research in your area.
Client testimonials: Public success stories from satisfied clients.
Email newsletter: Regular insights building authority.
Real Example
Consultant chose specialty: scaling software companies from $1M to $10M revenue. Positioned expertise narrowly.
Published monthly LinkedIn articles on scaling software companies. Spoke at SaaS conferences. Built case studies of companies scaled. Media quoted consultant on SaaS growth topics.
Positioning led to high-quality inbound inquiries from target market. Pricing command increased.
Niche expertise = premium pricing.
About the Author
Ash Aziz
Ash is the Director of Blackstone Media, a full-service digital agency working with businesses, organisations, and charities across the UK.
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